Parker Clay Focuses on Storefronts with Dallas, Austin Locations

Parker Clay, an Ethiopian leather goods brand with a mission to uplift at-risk women, will be in three locations, Chelsea Market in New York and both Austin and Dallas, starting mid-November. This comes on the heels of Parker Clay recently opening its doors of a second U.S. brick-and-mortar retail location in San Luis Obispo, CA, joining its existing flagship store in Santa Barbara.

While this new store highlights Parker Clay’s focus on storefronts and customer connection, its goal to reach a broader audience. This also extends to its new partnership with Neighborhood Goods, an early-stage retailer that’s reimagined the department store experience through a curated brand selection and an emphasis on storytelling. The partnership is fueled by Parker Clay’s desire to work with innovators in the retails space and comes as an opportunity to test new markets on the ground.

“Joining Neighborhood Goods is a unique chance to supplement our digital-first exploration. We’re going where we know our active customer base is located as seen through e-commerce tracking, and the retail space lets us discover and engage with our communities,” says Ian Bentley, Parker Clay co-founder. “It’s a physical representation of our mindset that if we go together, we can build a better bag and a better world.”

These first steps in expansion serve as a preview of Parker Clay’s retail plans in the coming years, with the goal to open 10 new locations by 2025, kicking off with momentum in its home state of California. This emphasis on the in-person consumer experience highlights the brand’s dedication to human connection and impact.