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Parallel Plans 63K SF Cannabis Facility

Privately held multi-state cannabis operator, Parallel, will make a $25 million dollar investment in a new cannabis cultivation, production and retail facility in Texas. This financial commitment expands Parallel’s ability to meet the growing patient demand for medical cannabis products in the Lone Star State. The planned 63,000-square-foot facility is expected to create hundreds of new jobs in the San Marcos region.

The company is also introducing its goodblend retail brand as it changes the name of Surterra Texas to goodblend Texas. This is the second market where Parallel has introduced the goodblend name, joining goodblend Pennsylvania. In time, the company will evaluate opportunities to roll out the brand in its existing markets. The goodblend retail brand reflects Parallel’s intent to take a lead role in cannabis’ future by providing customers a seamless way to connect and learn, and access cannabis products in a variety of forms.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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