National + Retail | October 27, 2017

Pagani Debuts Supercar Showroom in Beverly Hills

By Dennis Kaiser

The recent $3.9-million sale of a 3,727-square-foot retail property in Beverly Hills ushers in a new entrant in Los Angeles’ auto-centric culture that car guys among the CRE crowd will appreciate. The high-profile site at 207-209 S. Robertson Blvd. is where the legendary Italian ultra-luxury supercar maker Pagani plans to park its first LA showroom.

Pagani of Beverly Hills will take over a property previously used for automotive sales, and, after a “frame-up” restoration, the space will showcase high-end vehicles that go for upwards of $2.5 million.

Connect Media asked the broker involved in selling the property, Charles Dunn Company’s Justin Mendelson, to share what’s behind this deal that topped the $1,046 price-per-square-foot mark.

Q: Why is it important for ultra-lux cars to have a showroom like the one planned for Pagani of Beverly Hills?

A: It is important to have a showroom because these supercars are high value items and most of the time, considered investments. Prospective customers will want to touch, feel and test cars of this price point – which start in the seven-figures – before committing to the investment. No matter how wealthy these prospective buyers are, seven-figures is a lot of money, which is why the availability to go see the car is vital to Pagani and other supercars.

Q: How does this new store fit on this prime retail street?

A: There are multiple high-end and supercar dealerships/showrooms within a couple miles of the property including, but not limited to Lamborghini, Ferrari, McLaren, Maserati and Rolls Royce. Of course, Pagani fits within the same high profile car brands as the aforementioned, and will add to the immediate luxury car retail market.
Q: What is interesting about the new build-out of the space?

A: The property features 50 feet of frontage along Robertson Blvd. in one of the nation’s most affluent and top-performing areas for high-end retail. Pagani will spend approximately $500,000 on cosmetic work to the building to be in compliance with Pagani’s corporate look mandated from their headquarters in Italy.

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Inside The Story

Connect With Charles Dunn Company’s Justin Mendelson

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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