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Amazon Boxes

Package Volume Likely Surging with Amazon Prime Day

This year, Amazon Prime Day took place on June 21 and 22, but properties will likely experience increased package volume throughout this week. In fact, projections anticipate a 57 percent increase in package volume from Prime Day 2020, which took place just eight months ago during the week of October 11.

Fetch delivered 79,569 packages directly to the doors of apartment residents during the week of Amazon Prime Day 2020. This year, Fetch expects to deliver upwards of 125,016 packages to apartment communities during Amazon Prime Week. 

According to data projections from Fetch, package volume is expected to increase by more than 14 percent in the wake of Amazon Prime Day, compared to the first three weeks of June. To put the anticipated package volume in perspective, Fetch will deliver enough packages to multifamily communities to completely pack 203 leasing offices, floor-to-ceiling, wall-to-wall, during the week of Amazon Prime Day.

“Package volume is already a problem for multifamily, and projections show that the issue will only continue to escalate,” said Michael Patton, Fetch founder and chief executive officer. “Consumer holidays always amplify the situation, but the industry is rapidly approaching a point where every day is Amazon Prime Day in terms of e-commerce deliveries. Apartment communities need a sustainable package management solution that can scale alongside that increasing package volume.”


Inside The Story

Michael Patton

About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.