Oxford Capital Group, LLC will unveil four rebranded hotels in San Francisco this fall. They include Hotel Julian San Francisco (formerly Hotel Vertigo, and originally Empire Hotel), SoMa House (formerly Americania Hotel), Hotel Garrett (formerly Good Hotel) and Hotel Fiona (formerly Carriage Inn), now accepting reservations starting in mid-September and October with introductory pricing.

In the Bay Area, Oxford currently owns and operates Hotel Griffon on the Embarcadero, Inn at Union Square and King George Hotel in Union Square along with Creekside Inn in Palo Alto and Hotel Los Gatos. Oxford Capital Group’s wholly owned affiliate, Oxford Hotels & Resorts, LLC, will continue to manage these properties post reopening.

“We are sanguine about the long-term prospects of downtown San Francisco, which has proven resilient over a number of economic cycles and challenges,” said Sarang Peruri, COO of Chicago-based Oxford Capital Group and partner of Oxford Hotels & Resorts. “By investing in these four properties as well as coming off recent comprehensive refreshes of Hotel Griffon and Hotel Los Gatos, our local portfolio of nine hotels is poised to differentiate itself and attract new customers.”

Pictured: Soma House.

Connect Orange County will take place Sept. 27, 2023 at VEA | Newport Beach Marriott in Newport Beach, concurrently with Connect Healthcare Real Estate on Sept. 27 and 28. Click here to register for Connect Orange County, and here to register for Connect Healthcare Real Estate.