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Orange County Hits Right Note for Yamaha

Yamaha Corp. of America is staying in California and plans to invest $46 million in building a new facility at either its current Buena Park, CA location or a new site in Irvine. The musical instrument and audiovisual equipment maker explored relocation options in Texas or Tennessee, but ultimately a $3-million tax incentive helped convince the company to remain.

The subsidiary of Yamaha Corp., Japan notified the state it would lay off or relocate its Orange County workforce of 350 high-wage, skilled positions. Officials with the state’s Go-Biz tax credit program lobbied to retain the company in California.

Yamaha has been based in Orange County since 1971 at a facility that is nearly 50 years old.

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Inside The Story

Read more at Orange County Register

About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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