Orange County Grocery Competition Heats Up

There are no lack of supermarket chains in Orange County. Chains coming into the area that are newer to the region, such as Haggen and Aldi, are driving price competition up. Meanwhile, we still have Vons, Ralph’s and the Walmart Superstores to choose from, not to mention the many regional chains, like Stater Bros.

Do you think the consumer can handle all of these options, or are they maxing out with the expansion plans?