Optima Introduces Vertical Landscaping System to Chicago Region
Optima, Inc. broke ground on the six-story, 100-unit Optima Verdana luxury apartment building in downtown Wilmette, IL, on Chicago’s North Shore. The development is the firm’s second new Chicago-area retail and luxury apartment building to break ground in the past year, along with the 198-unit Optima Lakeview scheduled for completion in spring 2022. Optima Verdana plans open to residents in spring 2023.
Located at the corner of Central Avenue and Green Bay Road, Optima Verdana will feature one-, two- and three-bedroom residences with an average size of 1,507 square feet. The boutique building will also feature 8,000 square feet of street-level retail.
Befitting its name, inspired by the word “verdure” meaning lush, green vegetation, Optima Verdana marks the Chicago-area debut of the latest evolution of Optima’s signature vertical landscaping system. Developed at Optima’s Arizona projects, the Verdana landscaping system has been modified to accommodate the Midwest’s four seasons.
Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces.
Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications.
Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).