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California  | 
Retail Lease Activity Picking Up in North Suburban Chicago

Are Online Shoppers Paying Too Much?

Consumers who shop in stores may have an advantage to those who shop online. New research by ICSC studied 547 products in several categories at 124 stores across the country earlier this summer.

The survey found specific categories, such as beauty products, women’s apparel, women’s accessories and women’s shoes, were significantly less expensive in-store, for the same products, with an average cost savings of 7% across those categories.

ICSC’s Tom McGee says, “There’s no replacement for the social and emotional aspects of going shopping, nor the ability consumers have to touch, see and try out merchandise when they visit a physical store.”

Women’s Apparel Pricing Favors In-Store

  • Athletic wear 19% savings
  • Pants/jeans/shorts 10% savings
  • Shirts/blouses/tops 8% savings
  • Dresses 2% savings

Beauty Brings Big Savings to Brick-and-Mortar

  • Lotions 27% savings
  • Bath/cleansers 22% savings
  • Hair products 15% savings
  • Makeup 14% savings

Footwear for Women at Significantly Reduced Price

  • Sandals 18% savings
  • Athletic shoes 9% savings
  • Boot/casual/flats 6% savings

For comments, questions or concerns, please contact Dennis Kaiser

Connect

Inside The Story

Read more at ICSCConnect With ICSC’s McGee

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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