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NYC Wins Migration Competition for High-Value Talent

Headline-grabbing population statistics to the contrary, New York is decisively winning the nation’s migration competition for high-value talent, JLL says. Although broad migration data may suggest the city is losing residents overall, the workers that matter most to financial, tech, and innovation-driven firms choose New York in overwhelming numbers.

“The numbers turn the Wall Street South narrative on its head,” said Kevin Kelly, vice chairman at JLL. “Corporate location decisions increasingly hinge on access to specialized labor, and while Florida may be winning broad population measures, New York continues to dominate the high-value talent segment that sustains its financial and tech ecosystem.”

Across the five largest exchange states—California, Florida, Massachusetts, Texas and Illinois—the broad population numbers appear familiar. Florida attracts 53% of all movers between New York and Florida. However, when the data are filtered to profiles most sought by office-using industries, New York reverses the trend.

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JLL's Kelly

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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