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New York & Tri-State  + Hospitality  | 

NYC Readies Marketing Blitz to Bring Tourists Back

NYC & Company, the city’s tourism and convention marketing arm, unveiled on Wednesday “NYC Reawakens,” a new communications initiative to signal the city’s reopening and comeback. The $30-million marketing campaign, the largest the city has undertaken to date, will launch in June.

“Tourism accounts for hundreds of thousands of jobs in this city, and building a recovery for all of us means welcoming tourists back to the greatest travel destination in the world,” Mayor Bill de Blasio said at a news conference Wednesday. “The ‘NYC Reawakens’ initiative will show travelers everywhere that New York City is not only ready to host them – it’s creating a fairer, better, and more vibrant city than ever before.”

In 2021, NYC & Company predicts that 36.4 million people will visit New York City, recovering more than 50% of the record 66.6 million visitors that came in 2019. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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