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Novel Coworking Debuts First Space in Minneapolis

Chicago-based workspace provider Novel Coworking opened its first site in Minneapolis. The company acquired the former Art Institutes International Minnesota building at 15 South 9th St. for $7.95 million last spring, and subsequently renovated the Downtown West property into state-of-the-art workspace for one to 100-person companies.

Built in 1916, the 78,600-square-foot LaSalle Building features skyway connectivity, a red-brick exterior, four floors of workspace, and an adjacent parking lot. The company says the strategy of acquiring buildings allows it to invest in infrastructure improvements including fiber internet and custom-built suites for 10 to 100-person teams, which helps keep rents 30-50% lower.

Novel Coworking founder Bill Bennett says, “We are excited to support Minneapolis’ entrepreneurial community with beautiful, affordable space to grow their businesses.”

The facility ranks as the largest single-building coworking space in Minnesota. Novel Coworking plans to announce a second Minneapolis location next month. Nationwide, Novel operates 22 locations, and has more than 5,000 members.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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