NoMo SoHo and its ownership, global real estate and investment firm Sapir Corp Ltd., launched a curated NFT, making the hotel the first in the U.S. to offer guests an innovative new way to book stays using blockchain technology. Sapir partnered with SolidBlock, a leading tokenization platform for real estate, to debut this NFT offer available only in a limited quantity.

Located in downtown Manhattan, the  26-story, 264-room NoMo SoHo, managed by Highgate, is the tallest building in the SoHo neighborhood, with panoramas of the city skyline, and is home to the NoMo Kitchen restaurant and the newly opened cocktail bar Nina’s x Liquid Lab.

Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs, are packaged with three- to six-night stays at NoMo SoHo. Guests booking these packages will have access to exclusive preferred rates at competitive prices by purchasing an NFT depicting a recognizable part of the iconic hotel. 

NFT options include The Lovewall in NoMo Kitchen and “The Tunnel of Love,” the hotel’s iconic archway at the main entrance. The NFT packages start with three-night stays and are priced from .41 ETH, which at launch is valued at USD$836. In tandem with guestrooms featuring 10-foot floor-to-ceiling windows and luxury amenities, additional perks when booking an NFT include late check-out, complimentary breakfast, a welcome amenity and more.