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Next Generation Honoree: Parkway’s Rima Soroka Thinks a Step Ahead

A recent addition to the Parkway Properties team, Rima Soroka is now co-head of leasing for over nine million square feet of class A office space in Houston. She joined Parkway from CBRE, where she was VP in the office agency group and successfully repositioned an underperforming property into a market leader, among other accomplishments. She has worked on many high-profile buildings in both Houston and New York City, where she began her professional career 11 years ago. Soroka has shown herself to be a sharp, determined and savvy broker, with experience that surpasses her years.

Those are just some of the reasons we chose Soroka to be one of the Texas 2018 Next Generation Award winners. Connect Media’s second annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

Soroka has distinguished herself in the industry as an early adopter of tech, utilizing digital marketing tools and virtual reality before most in the industry. She stays on top of all the new technology coming into commercial real estate, from Matterport, to virtual reality, to better management tools for viewing real-time rent rolls. Her brochures and marketing materials also reflect a proactive approach: inventive and strategic, consistently thinking one step ahead of what the client wants and needs.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).