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Next Generation Honoree: CushWake’s Nicole Lyon Paints Retail Picture That Helps Shape Communities

From Cushman & Wakefield’s Walnut Creek, CA office, which she joined in 2015, Nicole Lyon specializes in retail landlord and tenant representation throughout the Bay Area. To her current assignment, Lyon brings the perspective of having worked as a property manager for Colliers International, where she gained a unique understanding of the challenges faced by landlords as well as retail and restaurant operators, which she now brings to a client roster that includes Regency Centers and Terramar along with Great Clips and Pure Barre.

Those are just some of the reasons we chose Lyon to be one of the California 2018 Next Generation Award winners. Connect Media’s second annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

Lyon believes that what she’s doing shapes how people in a community live, work, and play. She has enjoyed particular success in assisting new developments and helping shape a community’s retail landscape. She’s also excited by working with centers that have had longer-term vacancies and need a fresh set of eyes to tell or re-tell their stories.

An accomplished painter in both oils and watercolors, Lyon puts her skill to clients’ use as part of her strategy of customizing their marketing strategies. Outside of retail, she has produced oil paintings for Jay Leno and other famous clientele.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).