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Next Generation Honoree: TapCap Founder Zachariah Rosenberg Aims to Modernize CRE Finance

Having grown up in the industry, Zachariah Rosenberg could easily have followed in the footsteps of his father, Greystone founder Stephen Rosenberg, and go straight to work at the multibillion-dollar lending, investment and advisory firm. Instead, he found engineering as his passion, and explored the world of startups and software development.

When Rosenberg eventually returned to commercial real estate finance, he did so in a way that integrated the efficiencies, speed and data-driven decision making of engineering to improve upon what he considers an antiquated, outdated industry. He now combines an in-depth knowledge of commercial real estate and technology to pursue his goal: making multifamily financing transparent, efficient and accessible to all.

That’s just one of the reasons we chose Rosenberg to be one of the New York 2019 Next Generation Award winners. Connect Media’s third annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

The CRE finance firm that resulted from this approach, TapCap, has aimed to make all fees and rate changes completely transparent and accessible from day one, and to use machine learning and data, rather than intuition, to make valuation decisions. As tradition-bound as the finance industry may be, it appears as though it’s ready to make a change: since Rosenberg launched TapCap in June, the firm has gotten $1 billion worth of financing inquiries.


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For comments, questions or concerns, please contact Paul Bubny

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Inside The Story

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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