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Next Generation Honoree: Gensler’s Cerise Marcela Leads Workplace Transformations

Coming from a unique background in workplace design, research, and real estate, Cerise Marcela has led numerous successful workplace transformations for Fortune 500 companies in her role at Gensler. Her mission to create user-centered workplace strategies, that are balanced with design sensibility, has helped her to deliver holistic real estate solutions rooted in an understanding of human behavior and organizational culture.

That’s just one of the reasons we chose Marcela to be one of the Boston 2019 Next Generation Award winners. Connect Media’s third annual Next Generation Awards recognize young leaders in the commercial real estate industry who are likely to be influential for years to come.

As primary strategist for the Reebok Headquarters relocation from Canton, MA to the Boston Seaport District, Marcela led the real estate selection and workplace strategy process to position the project as a brand and business transformation tool. She worked to ensure the real estate strategy benefited the product-touch creative organization. Her leadership also positioned Gensler to lead a 12-week sprint to relocate all Reebok employees from a tall-cube work environment into a 100% activity-based, unassigned seating work environment.

Despite managing her growing portfolio and industry network, Marcela consistently makes time for education and mentorship opportunities for young designers, architects, and consultants. She is a frequent contributor to CoreNet’s “roundtable” events, and she holds advisory positions during the school year at Suffolk University and at her alma mater, Cornell University.

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Inside The Story

Meet the Next Generation Award WinnersConnect With Gensler’s Marcela

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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