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California  + Bay Area  + Apartments  | 

Newsom Urges Water Reduction Amid Drought Conditions

Amid intensifying drought and record-breaking temperatures across the Western United States last weekend, Gov. Gavin Newsom recently added nine counties to the regional drought state of emergency. He called on Californians to voluntarily reduce water use by 15 percent to protect water reserves.

“The realities of climate change are nowhere more apparent than in the increasingly frequent and severe drought challenges we face in the West and their devastating impacts on our communities, businesses and ecosystems,” said Newsom. “The entire state is in a drought today and to meet this urgent challenge, we must all pull together and do our part to reduce water use as California continues to build a more climate-resilient water system to safeguard the future of our state. We can all find opportunities this summer to keep more water in reserve as this drought could stretch into next year and beyond.”

The governor signed an executive order which calls for simple actions such as reducing landscape irrigation, running dishwashers and washing machines only when full, finding and fixing leaks, installing water-efficient showerheads and taking shorter showers. These voluntary efforts complement specific local conservation mandates already in place in some communities.

State officials estimate an additional 15 percent voluntary reduction by urban water users from 2020 levels could save as much as 850,000 acre-feet of water during the next year for future use, or enough to supply more than 1.7 million households for a year.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

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