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California  + Retail  | 

Newsom Unveils Rules About Speed of Reopening, Outlines Big Budget Hit

California Governor Gavin Newsom this week continued to make moves to relax the state’s stay-at-home order issued on March 19 to limit the spread of the coronavirus. Yet on a more cloudy note, analysis released Thursday by advisors to the Governor also reported that the state has an enormous $53.4 billion budget shortfall through next summer, all attributed to the COVID-19 pandemic.

Gov. Newsom said on Thursday at a press briefing, “We’re better positioned to deal with this shortfall than we have shortfalls of the past. We’ll get through this. This will be challenging. We’ll get through it by working together in a collaborative spirit of shared responsibility.”

The state had an estimated budget surplus of $6 billion in January, but now the Golden State is facing the largest projected fiscal hole in state history. Newsom’s budget team forecasts a $41.2-billion drop in tax revenue compared to estimates four months ago. The state’s main sources of revenue, personal income taxes, sales taxes and corporate taxes are projected to drop by roughly 25%.

Reopening the state’s economy could help soften the blow. But before reopening, retail business must create a plan to protect employees and customers, train employees on how to limit the spread of COVID-19, have measures in place to screen for employees who may be ill and implement disinfecting and social distancing policies. The safeguards and protocols cover retail stores and workplaces eligible to reopen today and will continue in the weeks ahead, provided respective county public health officials can show that the spread of COVID-19 has stabilized in the area.

In the coming weeks, the reopening plan will encompass in-restaurant dining, car washes, shopping malls and some office buildings. Manufacturers and suppliers that provide goods for those businesses can also resume operations. Earlier in the week,  the Governor said such businesses as bookstores, music stores, toy stores, florists, sporting goods retailers, clothing stores and others offering curbside pickup could open sooner.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

  • ◦Economy
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