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Newmark Rebranding Reflects Company’s Evolution
Newmark Group, Inc. on Monday announced its formal rebranding to “Newmark.” The company said its rapid growth and evolution demanded a concomitant brand strategy and visual expression.
Newmark’s primary impetus for rebranding is to outwardly reflect its evolution. Over the past decade, it has completed more than 50 acquisitions and formed strategic partnerships that have extended its scope of services.
“This rebranding captures the principles, energy and data-driven approach that have further fueled our momentum and provided us with the vision to successfully usher our stakeholders into a rapidly changing future,” said CEO Barry Gosin.
Newmark chief administrative officer Alison Lewis, who led the rebranding effort, said, “In addition to being a statement of continued company evolution, this new brand identity tells a story about our core principles and the enduring commitment to ingenuity and adaptability that has attracted so many of the industry’s top experts to our platform.”
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