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New York & Tri-State  + Downtown New York  + Retail  | 

Newmark Arranges Retail Deal for Wilson Sporting Goods in SoHo

Newmark Retail arranged a long-term 7,163-square-foot lease for Wilson Sporting Goods at GFP Real Estate’s 594 Broadway. In addition to the store, Wilson wlil open a pop-up in connection with the U.S. Open in mid-August.  

The heritage sports brand is set to open a select collection of retail concepts nationally, with its first New York outpost in SoHo.  Newmark vice chairmen Ariel Schuster and Ben Birnbaum with associate director Andrew Taub represented the landlord, while Schuster and Vela Retail Advisors’ Jessica Connolly represented Wilson. 

The lease follows the launch of Wilson Sportswear this past spring. It will be sold on Wilson’s website and at its retail locations in key markets. 

“SoHo is the perfect setting for Wilson’s flagship store and will allow its millions of current customers to experience the brand in person,” said Schuster. “We’re confident that the store will become a must-see for both New Yorkers and tourists.” 


Inside The Story

Newmark’s Schuster

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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