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California  + Industrial  | 

New Technology Promises Speedier Imports Through U.S. Port Supply Chain

A new port tracking system is envisioned to help solve a problem that plagues supply chains: knowing where shipments are and when they will arrive in port. That’s one reason the busiest port complex in North America is looking at adding technology to improve cargo flow. The Port of Long Beach initiated a pilot with GE Transportation to increase visibility, enhance real-time decision-making and optimize cargo movement through the port.

GE Transportation’s Port Optimizer solution promises to help increase visibility of incoming cargo from two days to two weeks. The cloud-based software enhances supply chain performance and predictability by delivering real time data-driven insights through a single portal to stakeholders across the supply chain – from shipping companies, port terminal operators, freight railroads, as well as others in the supply chain. Integrating data from across the port, combining machine learning and deep domain expertise, the system helps the supply chain monitor and respond to dynamic conditions, align people and resources, and proactively communicate across functions – thus enabling maximum port cargo flow and delivery performance.

Port of Long Beach’s Mario Cordero says, “This partnership with GE is providing an important trial for us as cargo and competition grow. We need new and innovative ways to ensure our customers can move their containers from water to land quickly, reliably and at a cost that makes sense for their business.”

The new system is a welcome addition for ports, which are handling record cargo volumes and must manage complex port operations. The two-to-three-month pilot at Port of Long Beach includes two marine terminals: Total Terminals International and Long Beach Container Terminal. It also follows a successful pilot at adjoining Port of Los Angeles, two of the busiest in the world. Los Angeles launched its pilot in 2016, and subsequently expanded it last summer. The LA port says it expects to experience an 8% to 12% improvement in overall supply chain efficiency, once the program rolls out across the entire port.

GE Transportation’s Laurie Tolson notes, “With container volumes on the rise, the world’s ports are moving more cargo than ever, making the need for operations optimization even more critical. A uniform, common user portal, like our Port Optimizer solution, will enable stakeholders to make scheduling, planning and payment decisions prior to cargo arrival, as well as reduce delays during each handoff between nodes in the supply chain.”

For comments, questions or concerns, please contact Dennis Kaiser

Connect

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Connect With Port of Long Beach’s CorderoConnect With GE Transportation’s Tolson

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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