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California  + Los Angeles  + Retail  | 
The Kelly’s Roast Beef sandwich shop chain is targeting Los Angeles for growth as it continues its expansion across New England and beyond

New England Sandwich Shop Chain Plans LA Expansion via Franchisees

The Boston-based inventor of the North Shore roast beef sandwich, Kelly’s Roast Beef, is targeting Los Angeles for growth as it continues its expansion across New England and beyond. The chain is looking to capitalize on its fame in its home region by securing multi-unit franchisees.

Through market research, Kelly’s Roast Beef estimates the city can support up to 50 new locations, with a goal of 10 units in the next five years.

“Los Angeles has been a city at the top of our list for expansion for a while now,” said Neil Newcomb, CEO of Kelly’s Roast Beef Franchising. “Kelly’s would do fantastic in this market because it has been very receptive to new business concepts and there is a large population of northeastern United States transplants living within the city that are familiar with our brand and the signature products we sell.”

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Kelly's Roast Beef

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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