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New England Sandwich Shop Chain Plans LA Expansion via Franchisees
The Boston-based inventor of the North Shore roast beef sandwich, Kelly’s Roast Beef, is targeting Los Angeles for growth as it continues its expansion across New England and beyond. The chain is looking to capitalize on its fame in its home region by securing multi-unit franchisees.
Through market research, Kelly’s Roast Beef estimates the city can support up to 50 new locations, with a goal of 10 units in the next five years.
“Los Angeles has been a city at the top of our list for expansion for a while now,” said Neil Newcomb, CEO of Kelly’s Roast Beef Franchising. “Kelly’s would do fantastic in this market because it has been very receptive to new business concepts and there is a large population of northeastern United States transplants living within the city that are familiar with our brand and the signature products we sell.”
- ◦Development




