
NASCAR Street Race to Bring $100M for Hotels, Restaurants
Chicago is gearing up for a first-of-its-kind event in the motorsports industry, the Chicago Street Race Weekend. The NASCAR street race’s Cup Series Race named the “Grant Park 220,” and the Xfinity Series Race, called “The Loop 121,” will pass through many of Chicago’s most renowned downtown landmarks, July 1- 2.
The course will take drivers onto major city roads like Columbus Drive, Michigan Avenue and Lake Shore Drive, winding along Lake Michigan and around the city’s iconic Grant Park.
The race is expected to draw more than 50,000 fans a day, with visitors from all around the world. NASCAR officials have predicted the race will bring in excess of $100 million in economic impact. Much of that is expected to boost revenue for local hotels and restaurants as the influx of fans and spectators fills the Windy City.
NASCAR also partnered with Lou Malnati’s Pizzeria, Garrett Popcorn Shops, and Vienna Beef to offer classic fare at several locations during the Chicago Street Race Weekend.