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Texas  + Dallas-Fort Worth  + Hospitality  | 
Tru by Hilton Dallas

Napali Intends to Infuse Capital into Tru by Hilton Dallas

Napali Capital LLC recently acquired Tru by Hilton Dallas Market Center in Dallas. Originally constructed as a bank in 1965 (and operated as an office building prior to the renovation), the hotel opened in January 2021 following a comprehensive gut renovation of both the interior and exterior of the building.

Today, the hotel represents the newest upper-midscale lodging asset in the central business district/Market Center STR tract. Napali Hospitality intends to infuse more than $400,000 in capital to upgrade the rooftop deck into SkyBlue at the Tru. Additionally, the company has engaged Aimbridge Hospitality to assume day-to-day operations of the property.

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About Lisa Brown

Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM. In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.

  • ◦Sale/Acquisition