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NAFTA Reborn as USMCA, New Trade Pact Hailed as Win for U.S. Workers

The U.S. and Canada reached a deal to revise the North American Free Trade Agreement, which will allow Canada to join the accord that was reached in August between the U.S. and Mexico. The new agreement is called the U.S.-Mexico-Canada Agreement, or USMCA, and is aimed at bringing more jobs into the U.S., as well as imposing more restrictive commerce on Canada and Mexico, its main export customer.

President Donald Trump hailed the deal as a win for U.S. workers. At the same time, investors were granted a reprieve on key pillars of NAFTA that survived the President’s hardline stance on global commerce.

The new deal will bring significant changes to rules governing trade since 1994. Perhaps the biggest impact will be  on autos, the region’s largest industry. The accord will require a greater portion of vehicles to be made in North America, and by high-wage labor in the U.S. and Canada.

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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