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Multifamily Technology Trends in 2018, According to the Experts
There is little doubt that technology is impacting the multifamily sector, from internet usage for marketing purposes, to free Wi-Fi as an amenity, to increasing reliance on big data. Rentlytics, which provides all kinds data and insights to owners and operators, tapped into various experts to focus on multifamily technology trends to watch for in 2018. Some of these included:
- Technology as a competitive differentiator, both when it comes to sourcing deals and managing assets.
- Artificial intelligence, including Google Home and Alexa; some of this could end up working its way into rental units.
- Active asset management, in which investors are strategically involved in the operations of their portfolios, rather than taking more of a hands-off attitude.
- The emerging short-term rental market, as in multifamily owners partnering with Airbnb.
- An increased value-add focus, especially as efforts become more concentrated on improving already existing, older apartments, versus building from the ground up.
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