Rental application platform 100 has strengthened its commitment to shape industry-wide transformation through the first fraud prevention alliance, uniting innovators in identity, fraud prevention, and real estate. CLEAR will join as a founding member, alongside National Multifamily Housing Council Top 50 leaders including Pauline Houchins (Asset Living), Allison Crawford (Knightvest Residential), Brenda Lindner and Russell Church (RAM Partners) and others.

The alliance seeks to enable property managers to accelerate the adoption of digital identity solutions to prevent fraud in real estate. A key part of this effort is the adoption of VERIFIED by 100—a newly launched product integrating CLEAR’s identity verification network directly into leading property management systems.

According to the 2024 NMHC Rental Survey, over 70% of operators reported incidents of identity theft in the past year. “Fraud is no longer an isolated risk—it’s a systemic threat that requires an industry-wide response,” said Church. “Joining forces reflects our commitment to raising the bar and driving trust and confidence across every community we serve.”