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MTA Will Deploy 9,000 More Screens Across Subway System
The Metropolitan Transportation Authority (MTA) said Tuesday it would deploy 9,000 new digital screens across New York City’s subway system over the next 12-14 months. The initiative also includes the recent deployment of Mercury, a new communications platform enabling location-specific, targeted content to be sent to screens outside and in stations as well as on platforms throughout the system.
“Now, for the first time, we’re able to tailor customer messaging to specific lines and stations,” said Janno Lieber, president of MTA Construction & Development. “That’s gives us a tremendous tool to convey COVID-relevant safety information, so we are pushing to deliver digital screens to hundreds of stations during this period of lower ridership.”
In the future, the screens will be utilized to alert riders at street level when stations become crowded, due to service changes or delays so they have the choice ahead of time not to enter a station.
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