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MSG Entertainment, Caesars Ink Sports Betting Partnership
Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. have formed a multi-year marketing partnership with Caesars Sportsbook, an entity of Caesars Entertainment, Inc. The deal makes Caesars Sportsbook an Official Sports Betting Partner of the New York Knicks, New York Rangers, Madison Square Garden Arena and MSG Networks.
Caesars Sportsbook will have a branded, premium hospitality space inside Madison Square Garden that will be open for all Knicks and Rangers games, as well as additional select events. Caesars Rewards members may access the space, which will undergo a full refurbishment leading into the 2022-23 Knicks and Rangers seasons.
“Caesars Sportsbook is ready for expansion into New York,” said Eric Hession, co-president of Caesars Digital. “To partner with these legendary New York brands for compelling creative content and branding uniquely positions us to reach the avid sports fans in the region.”
- ◦Financing