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National  + Retail  | 
Austin’s Retail Leasing Posting Its Best Start Since 2013, NAI Partners Report

Mood Retailing Comes to Reality with Computer Algorithms

Smart shopping is taking on a new dimension, with the introduction and advancement of technology designed to create a more intuitive buying process. Retailers across the globe are creating “mood-based” experiential retailing tools that use computer algorithms that analyze a customer’s mood to deliver them a personalized shopping experience.

This parallels how online retailers use past browsing, shopping or other behind-the-scenes online algorithms to capture insights about customers. Those cues can then be used to offer ads, send emails or deploy other re-marketing tactics. A concern is that algorithms limit online shopping choices by insulating users in an echo chamber of narrow-mindedness.

In the meantime, don’t be surprised to see high-tech gadgets like smart mirrors that allow you to virtually try on clothes, in-store interactive VR trampoline experiences, or mood retail software that builds a tailored wardrobe based on an analysis of a customer’s thoughts and feelings.

UMood’s in-store installation that measures brain activity when watching video clips. An algorithm matches that electrical brain activity to suggest relevant items of clothing.


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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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