Mixed-Use Project Marks Southern Land’s First Sac Foray
Southern Land Company (SLC) and the Sacramento Kings are partnering on a mixed-use project at Capitol Mall and 3rd Street in Sacramento. It will feature 28 floors comprised of 225 apartment homes and an 80,000-square-foot mass timber office building 0.2 miles from Golden 1 Center.
SLC’s project will be the first high-rise rental residences in Sacramento, offering a live-work-play lifestyle to future residents. It also marks SLC’s expansion into Sacramento.
“We are grateful to the Sacramento Kings for believing we are the best team for the job of transforming and revitalizing the site into something of which future residents and the greater Sacramento community can be proud,” said Tim Downey, SLC founder and CEO.
SLC purchased the 2.56-acre site, currently known as Lot X, from the Kings. Lot X, previously owned by the city, has long been used as a surface parking lot for people working in nearby offices during the work week. When the Kings acquired the property from the city, the team looked for a high-quality partner that could maximize the potential of the site.
“The activation of this site continues to build on our original vision for downtown, Sacramento, the arena and Downtown Commons,” said Vivek Ranadivé, Sacramento Kings owner and chairman.
Future residents of SLC’s project will live near retail and restaurants as well as more than 3 million square feet of office space, Crocker Park and Crocker Art Museum.
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.