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California  + Industrial  | 
Employee turnover in the industrial sector reached 60% in 2020

Minimum Wage Increase May Drive Robotics Investment

Logistics firms in the Inland Empire may be forced to make significant investment in robotic technology as a result of California’s minimum wage increase. Economists who closely track the area’s industrial industry say lower paid, hourly warehouse workers typically work part time.

The newly-passed pay hikes that are set to increase to $15 per hour by 2022 place financial pressure on logistics firms. The likely result is that companies will explore ways to improve efficiency and trim costs with logistics automation.

Economist John Husing says Skechers’ 1.8 million-square-foot distribution center in Moreno Valley, CA is a prime example. Opened in late 2011, the facility features advanced robotics systems that can pack and sort products, with few people on site, except for those who take care of the main computers and air conditioning system.

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Read More at San Bernardino SunConnect with Husing

About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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