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Chicago & Midwest  + Midwest  + Hospitality  |  June 6, 2023
Jasmine Kilman
By: Jasmine Kilman

Milwaukee Sports Celebrity Antetokounmpo Plans Retail Store Near Fiserv Forum

Milwaukee Bucks superstar Giannis Antetokounmpo and his brothers plan to open a retail store at The Trade Hotel directly across from Fiserv Forum stadium in downtown Milwaukee as part of their family’s growing business empire.

According to a building permit filed with the city of Milwaukee, the $300,000 project will be located on the first floor of the hotel in the Deer District, which reopened in May after undergoing a multi-million dollar renovation. The Trade Hotel has 207 guest rooms, two restaurants and a gastropub. The remodel was designed to attract more sports and entertainment celebrities to Milwaukee, and it seems the investment was a slam dunk given the new partnership with Antetokounmpo.

The permit application was filed by Jeffrey Brenkus of GBA Architecture Design of Madison. Middleton-based hotel property management company NCG Hospitality owns and operates the hotel.

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Milwaukee Business Journal

About Jasmine Kilman

Jasmine Kilman is Content Director of Connect Commercial Real Estate, covering Chicago and greater Chicagoland, the Midwest, Seattle, and the Pacific Northwest. She covers industry trends, transaction deals, market research, and produces daily news stories. With experience in marketing and communications for academic nonprofits and corporate clients, including Hearst Media, Hilton, and Coldwell Banker, Kilman has written about commercial real estate, environmental, social, and corporate governance (ESG), technology, healthcare, and philanthropy. She was born and raised in California and graduated with a degree in public relations. In her spare time, Kilman enjoys hiking and traveling to new locations with her family.
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