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South End Norcross is building a micro food hall in the former engine building anchored by barbeque restaurant South End Smokehouse

Micro Food Hall Contributes to Creating Norcross, GA Destination

Terra Alma has announced South End Norcross is building a micro food hall in the former engine building anchored by barbeque restaurant South End Smokehouse. The engine building was purchased by entrepreneur Luis G. Fernandez.

South End Smokehouse will be managed by Buzz Schuster, a restaurant operator with more than 20 years of experience in the industry. Schuster’s famous barbeque recipes, including his tender brisket, will be on full display. The micro food hall, set to open by spring 2024, will also feature other concepts.

Known for his successful ventures, including Mojitos Cuban American Bistro LLC, The Crossing Steakhouse, and three other locations of Mojitos Bistro around town, Fernandez praised Mason Zimmerman, Principal of TileTech Renewal Co. for his commitment to creating something unique. Fernandez credits Edie Weintraub, Founder and Chief Community Builder of Terra Alma, with introducing him to the project and bringing him together with TileTech. 


Inside The Story

About Angela Noote

Angela Noote is a native of Northern California and graduated from Chico State with a degree in public relations. After college she moved to the Central Coast and worked first in ad sales then in editorial, eventually spending more than a decade as a print reporter and editor. She detoured into design work at a printer/publisher, and with a partner eventually opened a boutique full-service marketing agency. Moving into corporate communications, she built and managed several successful marketing teams in the hospitality, financial services, and nonprofit industries. Most recently she was an internal comms manager in the tech sector. After a long stint spent in Georgia (Go Dawgs), she moved to Baton Rouge, LA and has written for clients in the financial, luxury imports, higher ed, commercial cleaning, and medical equipment industries. Her son is a media arts major at the University of South Carolina, and her husband owns a comedy theater in Baton Rouge, where you can often find Angi teaching improv classes, leading corporate training events, or doing an occasional stand up set.

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