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Meta Lab Signs with Vornado for NYC Flagship Location

Vornado Realty Trust has secured the New York flagship location for Meta Lab at 697 Fifth Ave. Meta signed a 10-year lease agreement with Vornado for Meta Lab New York to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.

“As evidenced by Meta Lab’s immediate and tremendous success during its introductory pop-up at this location, Fifth Avenue remains one of the most attractive retail corridors in the world for today’s most innovative and iconic brands,” said Vornado EVP and co-head of real estate Glen Weiss. “We are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New York City’s retail landscape.”

Meta has invested heavily in New York City since joining its business and civic community in 2007. In 2020, Meta leased 730,000 square feet comprising all the office space at The Farley Building in Vornado’s PENN DISTRICT. The location serves as Meta’s New York City headquarters and a hub for its tech and engineering teams. 

Photo credit: Meta.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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