Cannon Beach, a $200 million surf and adventure resort, is set to break ground on December 15 in McKinney. The 35-acre project, located at the northeast corner of Stacy Road and S.H. 121, will introduce a three-acre surf lagoon, lazy river, mineral hot springs circuit, full-service resort hotel, and a mix of dining, entertainment, and business spaces.

At the center of the development will be a resort-style hotel, event and wedding venues, and a sandy beach. Guests will enjoy cabanas and lounge areas with food service, directly connecting them to the surf lagoon and water attractions such as cliff diving and a stationary surf wave. Plans also include a skateboard park, movie theater, bowling alley, health club and indoor recreation facilities.

The first phase could open as soon as mid-2027.

Cannon Beach is projected to create more than 700 jobs, welcome 400,000 visitors annually, and generate more than $2 billion in economic impact over the next 20 years.

The announcement follows Cannon Beach’s recent opening of its first surf-focused development in Mesa, Arizona.