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McDonald's is rolling out a new plan to accelerate growth and new restaurant openings in 2023

McDonald’s Unveils Plan to Accelerate New Store Openings in 2023

McDonald’s said Friday it will seek to speed up the rate at which it opens restaurants, reported Crain’s Chicago Business. The high-level overview came in a message to the Chicago-based fast food giant’s employees from CEO Chris Kempczinski and didn’t provide specifics. 

The new growth plan, called “Accelerating the Arches 2.0,” builds on the “Accelerating the Arches” plan rolled out in late 2020. It will also create new leadership roles, better solve customer problems, push innovation out to the markets and reduce work to create efficiencies, the company said. Kempczinski said many stores are operating at capacity, necessitating a new plan for growth.   

The original Accelerating the Arches program focused on modernized marketing; a renewed commitment to core products; and a focus on the “three D’s” of digital ordering, delivery and drive-thru. The 2.0 version adds a “fourth D,” restaurant development, and an internal restructuring dubbed Accelerating the Organization. 


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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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