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Chicago is among a handful of large convention markets that are predicted to lag in recovery until 2025

McCormick Place Will Get 2.6M-SF Smart Floor System

The nation’s largest convention facility is getting smart technology to glean data from floor traffic. Scanalytics Inc. is partnering with McCormick Place to install a smart floor system across the facility’s entire 2.6 million square feet of exhibit space.

The goal is making it easy for the convention center to precisely measure usage, movement, interaction and visitor behavior.

“Providing quality data to trade show organizers and exhibitors makes McCormick Place and Chicago more competitive in attracting conventions, events and meetings,” said CEO Lori Healey of the Metropolitan Pier and Exposition Authority, which operates McCormick Place.

“In addition to enabling McCormick to operate more intelligently through data, Scanalytics provides event analytics and engagement tools to exhibitors that help them best understand visitor behavior, increase engagement with their offerings and improve design effectiveness,” said Joe Scanlin, co-founder and CEO of the company, which recently relocated its headquarters to Chicago from Wisconsin.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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