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Margaritaville Resorts to Establish NYC Beachhead
New York City’s first Margaritaville Resort is slated for the heart of Times Square, according to Orlando-based Margaritaville Holdings. The 234-key, 29-story property will be developed by Sharif El-Gamal’s Soho Properties, in partnership with Chip and Andrew Weiss and MHP Real Estate Services.
At one time slated to house a Dream Hotel, the $300-million project at 560 Seventh Ave. will incorporate several Margaritaville food and beverage concepts, retail space in the lobby and a rooftop LandShark Bar & Grill and pool. It’s expected to open in late 2020.
“Margaritaville at 560 Seventh is a perfect addition to the pulsing energy of the Times Square submarket, which continues to thrive as one of the city’s most visited neighborhoods,” said El-Gamal, chairman and CEO of Soho Properties.
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