National + Retail | November 21, 2023

Mapping the Reach of U.S. Grocery Giants

The grocery industry in the U.S. is highly diverse, says Placer.ai, with national chains like Trader Joe’s and local operations such as WinCo Foods meeting the needs of shoppers throughout the country. And even within the larger holding companies such as The Kroger Co. and Albertsons Companies, different banners serve different audiences.

In a new white paper, Banner Variety Within 3 Grocery Giants, Placer.ai analyzes the reach of the three largest grocery holding companies in the United States: Ahold Delhaize, Kroger and Albertsons. The report explores the leading banners within each company, reveals which holding companies are most active in each market and looks at the different functions played by the holding companies’ various banners.

The white paper answers questions such as: Which holding company caters to a diversity of income levels through its different brands? What company attracts an outsize share of rural shoppers with its fast-growing local chain? And where are the smaller brands of a holding corporation reaching more families with children than that corporation’s conventional chain?

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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