New York & Tri-State + Downtown New York + Retail | January 31, 2019

“Made by We” Concept Debuts in Flatiron District

WeWork parent The We Company has introduced Made by We, a new offering that combines retail with workspace that can be booked by the minute. The first Made by We outpost opened recently at 902 Broadway in the Flatiron District.

“Made by We will act as a new town square, revitalizing the neighborhood with a center of community,” according to a We Company blog posting. It features a retail space showcasing products made by the We community, along with a full café provided by Bluestone Lane.

The company created what it calls “a custom version of WeWork’s communal work and meeting spaces, with nearly 100 bookable workplace seats available on-demand or for pre-booking via our website, and meeting spaces for groups of four to 10 people.”

In addition to WeWork, the recently-rebranded We Company’s platform includes residential property company WeLive and WeGrow, a schools business.

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).