CONNECT RETAIL: Macy’s Backstage Enters a Crowded Field
Connect Retail is our weekly column on the sector, authored by veteran CRE writer Ian Ritter.
Just when you thought that every department-store chain had its own separate discount concept, along comes Macy’s Backstage.
And it makes sense.
Nordstrom Rack, Saks OFF 5th and Neiman Marcus Last Call are all doing well, while their flagship department stores have experienced lackluster sales. Bloomingdales (owned by Macy’s) is also rolling out outlet stores.
It’s admirable that Macy’s is actively trying to do something to pick up traffic in its full-line locations. Will the strategy draw consumers into its stores to take advantage of these discounts? Or will Macy’s Backstage just get lost within the department store?
What do you think of Macy’s new strategy? Will it help the retailer turn sales around?
Mark El-Rayes is an award winning designer and photographer from Beirut, Lebanon. El-Rayes has over 15 years in the design industry, 5 years of which he served as a Mass Communication Specialist in the United States Navy at Naval Air Station North Island, Navy Public Affairs Support Element - West (NPASE). El-Rayes is a full-stack developer, seo specialist, photographer, and artist.