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Luxury Residential Tower on Lower East Side Launches Sales

Optimum Asset Management, a real estate investment and development firm, has launched sales at 222 E. Broadway, a new luxury tower and renovated landmarked loft building, the Art Deco Bialystoker building. Currently under construction with an anticipated early 2023 occupancy, 222 E. Broadway will bring 70 for-sale residences and a substantial collection of indoor and outdoor amenities to Manhattan’s Lower East Side. 

““Designed by New York’s leading architects and designers, we believe that 222 E. Broadway represents a wonderful opportunity to call this one-of-a-kind development in the heart of the Lower East Side home,” said Matthew Barry, managing director and head of US operations at Optimum.  

“When we picture the new developments that will transform the Lower East Side into a premier residential destination, 222 E. Broadway is what we envision,” said Richard Cantor, principal of Cantor Pecorella, the building’s sales and marketing agent. Prices start at $975,000. 

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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