Lincoln, Bridge Investments Open Downtown Santa Cruz Apartments

Lincoln Property Company and Bridge Investment Group joined with city leaders and community members recently for the grand opening of RiverRow, Lincoln’s first development in Santa Cruz. RiverRow features 175 apartments overlooking the San Lorenzo River, reportedly the first community in downtown Santa Cruz to do so.

“RiverRow reflects the diverse and lively character of downtown Santa Cruz while delivering much-needed housing and new retail in this pedestrian-friendly community,” said Brandon Wang, EVP at Lincoln. “We’re proud to invest in the long-term vitality of this dynamic city, and grateful to our partners and the city for the collaboration and support needed to bring this vision to life.”

Santa Cruz Mayor Fred Keeley noted that the project achieved a longstanding commitment. Since the U.S Army Corps of Engineers built the river levee following the 1955 floods, “our backs have faced the river, and now we can see and enjoy the beautiful San Lorenzo River as a community.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and GlobeSt.com at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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