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Levi Strauss Seeks Naming Rights on Levi’s Stadium Through 2043

Levi Strauss & Co. (LS&Co.) and the San Francisco 49ers on Thursday announced a proposed 10-year extension to the naming rights for Levi’s Stadium with the Santa Clara Stadium Authority and team sponsorship with the San Francisco 49ers. The extensions are valued at a combined $170 million, subject to approval by the Stadium Authority Board, which is expected on Jan. 30.

The extension would be among the largest in the National Football League and secures LS&Co. the naming rights for Levi’s Stadium through the 2043 NFL season. LS&Co. will also extends its sponsorship of the team, which includes digital content and merchandise collaborations.

Since first announcing naming rights to Levi’s Stadium in May 2013, “we have seen our partnership with the San Francisco 49ers deliver value to our Levi’s brand, furthering its place at the center of culture, helping us to connect with new generations of fans through the unifying power of sport and music, and building on our legacy of community engagement with like-minded partners,” said Michelle Gass, president and incoming CEO at LS&Co.


Inside The Story

Levi Strauss & Co.

About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 16-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 7-10 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).

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