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Levi Strauss Seeks Naming Rights on Levi’s Stadium Through 2043
Levi Strauss & Co. (LS&Co.) and the San Francisco 49ers on Thursday announced a proposed 10-year extension to the naming rights for Levi’s Stadium with the Santa Clara Stadium Authority and team sponsorship with the San Francisco 49ers. The extensions are valued at a combined $170 million, subject to approval by the Stadium Authority Board, which is expected on Jan. 30.
The extension would be among the largest in the National Football League and secures LS&Co. the naming rights for Levi’s Stadium through the 2043 NFL season. LS&Co. will also extends its sponsorship of the team, which includes digital content and merchandise collaborations.
Since first announcing naming rights to Levi’s Stadium in May 2013, “we have seen our partnership with the San Francisco 49ers deliver value to our Levi’s brand, furthering its place at the center of culture, helping us to connect with new generations of fans through the unifying power of sport and music, and building on our legacy of community engagement with like-minded partners,” said Michelle Gass, president and incoming CEO at LS&Co.
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