Legacy International recently added Myers Barnes to the newly created position of chief training officer. Myers will work on KW (Keller Williams) New Homes as well as Legacy’s various other residential real estate initiatives.
“Philip (Jalufka, Legacy International’s founder and CEO) and I have had conversations for 17-plus years,” Barnes said, “and when it was revealed he was aligning with Keller Williams, I said to myself, ‘I want to RE-FIRE and Refire with Legacy and Keller Williams’. I’m a long-term player and long term, I see Legacy and Keller Williams as my next final landing pad.”
Keller Williams has selected Legacy International to exclusively provide KW agents with ongoing education and resources to capitalize on new home growth potential as 6,000 new home communities are projected to come to market in the next 10 months. In addition, the National Association of Home Builders is projecting 4,381 new home builds per day through 2022.
“We’ve been used to selling existing or used homes for so long that the surge of new home inventory is creating new sales opportunities at levels we’ve never seen before,” said Barnes. “The lowest interest rates in over 50 years and the desire to move to larger homes with comfortable remote work space since the pandemic began are fueling this rising tide of new real estate.”
Lisa Brown has decades of experience in corporate communications and marketing management with organizations including Coldwell Banker Residential, Grubb & Ellis, Marcus & Millichap, NAIOP, SIOR and ALM.
In those positions, she worked in conjunction with chief executive officers and chief marketing officers to create corporate messaging, cohesive branding standards, strategic marketing plans and thought pieces. Brown is a frequent speaker at industry events and an editing adjunct professor for an online course. She has a master’s degree in mass communications from San Jose State University.
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