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Lee NYC Branches Out into Residential

Lee & Associates NYC is branching out into residential space with the addition of Lee & Associates Residential NYC. Joel Herskowitz (pictured), COO of Lee NYC, will oversee the new division. Early in his real estate career, Herskowitz was the manager of what was then the city’s largest residential firm.

“It used to be the case that clients wouldn’t want to work with a combined commercial and residential real estate firm,” said Adam Frisch, one of four new Lee Residential agents. “However, due to a shift in the industry, the services of a residential broker are now seen as being just as valuable as those offered by a commercial broker.”

In addition, he said, “property owners appreciate the convenience of a one-stop shop for all their real estate services. As the residential arm of a commercial firm, we have unique insight into the needs of landlords, developers and sellers.”

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About Paul Bubny

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism. In this capacity, he oversees daily operations while also reporting on both local/regional markets and national trends, covering individual transactions across all property types, as well as delving into broader subject matter. He produces 15-20 daily news stories per day and works with the Connect team and clients to develop longer-form content, ranging from Q&As to thought-leadership pieces. Prior to joining Connect, Paul was Managing Editor for both Real Estate Forum and at American Lawyer Media, where he oversaw operations at both publications while also producing daily news and feature-length articles. His tenure in B2B publishing stretches back into the print era, and he has served as Editor in Chief on four national trade publications. Since 1999, Paul has volunteered as the newsletter editor of passenger rail advocacy groups (one national, one local).