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LA’s $350M Soccer Stadium Set to Launch

A formal ground breaking is slated later this month for Los Angeles Football Club’s (LAFC) $350-million, 22,000-seat soccer stadium in Exposition Park. The facility is being built on the former site of the 57-year-old LA Memorial Sports Arena that is being demolished.

The Gensler-designed stadium will anchor a larger development that includes a conference center, office space, soccer museum and 10,000 square feet of restaurants. A series of glass canopies provide spectators protection from the weather, while framing views of the DTLA skyline. The state-of-the-art facility is envisioned as an intimate European-style soccer venue for Major League Soccer’s latest expansion team.

The LAFC Stadium is expected to be completed in time for the 2018 season, and figures into LA’s bid for the 2024 Summer Olympics.

LA Gensler LAFC Stadium1

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About Dennis Kaiser

Dennis Kaiser is Vice President of Content and Public Relations for Connect Commercial Real Estate. Dennis is a communications leader with more than 30 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect’s client content operations and is involved in a range of initiatives ranging from content strategy, message development, copywriting, media relations, social media and content marketing services. In his most recent corporate communications roles, he led a regional public relations effort across Southern California for CBRE, played a key marketing role on JLL’s national retail team, and was responsible for directing the global public relations effort at ValleyCrest, the nation’s largest commercial landscape services company. In addition to his vast commercial real estate experience, Dennis has worked on communications and launch strategies for a number of residential projects such as Disney’s Celebration in Florida, Ritter Ranch in Palmdale California (7,200 homes, 22,000 acres), WaterColor in Florida and PremierGarage in Phoenix. Dennis’s agency background included firms such as Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, BoyScouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and Thunderbirds Charities.

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