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California  + Inland Empire  + Industrial  | 

Labor’s Conspicuous Impact on Inland Empire Industrial Markets

Connect Inland Empire coming up Tuesday, November 12th. You can get more information and register to join us on this link.

By Dennis Kaiser

Wortmann

SoCal’s thriving industrial market shows no signs of a let-up, with logistics and last mile warehouse operators continuing to have a voracious appetite for facilities. The e-commerce boom and investment activity are combining to drive the race for space. It is all adding up to continued runway for the sector.

Yet, there is one factor that is presenting challenges, that being labor. Unemployment reached a 50-year low in September at 3.5%, according to the Bureau of Labor Statistics. The historic low unemployment rate is creating a situation that JLL’s Sharon Wortmann, senior vice president, says is top of mind.

“Labor is often one of the first topics discussed with our industrial user clients,” Wortmann says. “Drayage and distance from the Port is still a major consideration; however, when there is such a low unemployment market, labor becomes a first topic of conversation.”

That is driving companies to make adjustments to business models by increasing productivity, which is reflected in investments in automation and data processing. Wortmann says, “The equipment value inside the box sometimes exceeds the value of the building!”

Further, industrial users are constantly seeking cost reductions by aid of technology, a critical role in efficiency, with advances in Artificial Intelligence (AI) autonomy and robotics, which all translates to labor retention. “Companies are highly focused on employee retainage, which does not fully get translated through the low unemployment rate,” says Wortmann. “Retraining or what some refer to as “re-skilling” by taking workers from repetitive positions to higher skilled, higher technology roles not only makes these employees happier, but they recognize the company investment and are more likely to stay in their position.”

Wortmann adds that select companies have rolled out “Academies” that are keenly focused on training and retainage; thereby addressing the low unemployment environment.

To put the current labor vs. demand situation in perspective, JLL research showed 27 million square feet of absorption occurred in 2018, and there was available labor to fill those Inland Empire warehouses. But that may be a challenge to match this year from a labor perspective. Wortmann says, “2019 appears to be on track for a similar absorption figure. Essentially, supply chains and industrial users have to be in the largest industrial market in the nation, as 40% of U.S. imports from Asia come into the L.A./Long Beach Ports, which also represents 70% of the west coast Asia imports. The L.A. Basin is critical to a large number of industrial users’ supply chain. They simply have to have a presence in this market.”

Connect Industrial is coming up on November 19th in Houston. You can get more details and register to attend on this link.

For comments, questions or concerns, please contact Dennis Kaiser

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About Dennis Kaiser

Dennis Kaiser is Vice President of Public Relations and Communications for Connect Creative. Dennis is a communications leader with more than 40 years of experience including as a journalist and in corporate and agency marketing communications roles. He is responsible for Connect Creative’s agency client services and is involved in a range of initiatives ranging from public relations and content strategy, communications and message development, copywriting, media relations, social media and content marketing services. Prior to joining Connect Media in 2015, his most recent corporate communications roles involved leading a regional public relations effort across Southern California for CBRE, playing a key marketing role on JLL’s national retail team, and directing the global public relations effort at ValleyCrest (BrightView), the nation’s largest commercial landscape services company. He has worked on marketing communications assignments for such CRE companies as Blackstone/Equity Office, Carlyle, Caruso, Disney Resorts, GE Capital, Irvine Company, Hines, Howard Hughes Corp., Jeffries, Lennar, MGM, Marcus & Millichap, Prologis, Raleigh Studios, Simon, Starwood, Trammell Crow Company, Transamerica, UBS and Wynn Resorts. Dennis has also worked on communications and launch strategies for a number of consumer electronic, media and tech brands including SlingMedia, Channel Master, Deluxe Media Entertainment, BeIn Sports, EchoStar and Sprint. Dennis’s agency background included firms such as Off Madison Ave., Idea Hall and Macy + Associates. He has earned an outstanding reputation with organization leaders as a trusted advisor, strategic program implementer, consensus builder and exceptional collaborator. Dennis has developed and managed national communications programs for Fortune 500 companies to start-ups, both public and private. He’s successfully worked with journalists across the globe representing clients involved in major-breaking news stories, product launches, media tours, and company news announcements. Dennis has been involved in a host of charitable and community organizations including the American Cancer Society, Easter Seals, Boy Scouts, Chrysalis Foundation, Freedom For Life, HOLA, L.A.’s BEST, Reach Out and Read, Super Bowl Host Committee, and the Thunderbirds Charities.

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